Category Archives: Search Engine Optimisation

Getting your Website to the Top of Google Search

Getting your website to the top of Google Search image

SeaView website getting to the Top of Google Search UK for 15 Keywords in January 2011. Click to enlarge and see exact Google rankings

SeaView International is a well known business in South Cornwall who trusted SPF Web Services with their marketing budget. The Search Engine Optimisation added to Social Media optimisation, Newsletters and full website redesign we have done with them recently will give them more business than they had before meeting us and a much better return on the investment.

SPF Group, SEO company from Bristol, UK, would like to do the same for you; reasonably quickly getting your Website to the Top of Google Search.

Please read this statement from Josh Donald, the new owner of Seaview International Holiday Park.

Testimonial “Getting my website to the top of Google”

We all know how difficult business has been recently, in the UK as a whole, but especially in Cornwall.  Getting new business is costly, so when you get great results without spending too much it is worth spreading the word…

When I took over Seaview we already had a good site and I didn’t see the need to change.  However, a meeting with Alan convinced me that a better website that was Google friendly would get more visitors and ultimately more business – he was right and I’m very glad I made the change.

Not only does it work with my website getting to the top of Google, but dealing with SPF Group has been easy, friendly and efficient.  They developed a great site for us, but they also have many other online solutions like newsletters and Social Media, to bring more business through to us.  I recommend that you at least give them a hearing; I’m glad I did!

SeaView website getting top rankings on Google Search image

See SeaView International site which now has Top Google Rankings after a full website redesign

Our clients have also benefited from our expertise in online purchasing, Search Engine Optimisation, email communications and Social Media, which could help you to get even more profitable business.

If you too wish to get your website to to the top of Google for your keywords and for your local market, why don’t you contact me by email or phone to arrange a free website evaluation?

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Website Redesign Company SEO Services

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Get SEO and SMO tips from SPF, a website redesign company in Bristol UK

Over time, most websites owners feel that their website has lost some of its freshness.  If you think your website is lacking that cutting edge when you had it designed, get ready for a website redesign project plan.  You’ll probably have many questions about the website redesign services and cost.  SPF is a website redesign company based in Bristol, UK which can help you through this process.

Website Redesign Process

Here are a few issues to consider:

Website looking old-fashioned?

Sometimes you don’t always need a full re-design, you can always make subtle additions to the website like adding social network buttons, changing colours, updating imagery, jazzing up menus, increasing the websites width, adding additional pages or just updating text.  Social Media and Blogging are not just nice-to-have gimmicks, they add on to your communication tools and are a very important addition to the marketing mix.

Do you Search Engine Optimise your new web site?

Of course, after all what’s the point in a beautiful website, if nobody can see it! After our graphic design team build a beautiful website visual, we can guide you through the SEO process. Our Search Engine Optimisation team have more than 10 years experience in getting to the top of search engines, so were confident we’ll be able help, whatever business your in.

What about online trading?

Yes, we have vast experience with online trading. Our e-commerce system allows even the most inexperienced computer user to update and manage there own online shop, but were always here to lend a helping hand if needs be! If you can sell online, you should do it now.

If you aren’t pushing your online marketing forward, your competitors are! Call us now for a website redesign proposal.

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The Importance of Blogs for Businesses

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SPF, web design company in Bristol UK, can quickly set up blogs for your business

The main purpose of your business blog may be to express your thoughts, talk back to your customers or as a vehicle to promote your products or services.  If you are an expert in your field (which of course you are), blogging will be very easy.
For businesses and companiesmarketing and SEO are other elements showing how much important blogging has become.

Business Blogging Importance with Search Engines

Because search engines love fresh and constantly updated content, they will improve your keywords rankings if you your blog content is new and up-to-date.  You can add links from your blog to your website, inbound links are great for search engine ranking.

If you are in a particular industry or sector and cannot find a product, service or topic on a search engine, this should help you get inspiration for blog writing and for getting to the top of Google organically with your unique blog topic using long tail keywords.

“In general, any time you look for an answer or some information and can’t find it, that should strike you as an opportunity.”  Matt Cutts, Google software engineer on Blogging.

Business Blogging Importance with Social Media

You can also add social networking buttons into your company’s blog custom design, which can help you reach a much larger audience; ‘likes’ are quickly becoming the new links.

When you post a blog, SPF can feed your businesses blogs directly into any social network you require.  This is very important because micro blogging can become very boring for the people who ‘like’ or ‘follow’ your organization, they need relevant articles to read, not just small statements.

SPF, a UK Bristol based Web Services company can help you with your online presence: social networking, email marketing, website design and development, website redesign and blogs for your business.

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What is Organic SEO?

SEO – Advertise free and still beat the ‘big boys’ … a hot topic for any online business right now.  We all know that Search Engine Optimisation (SEO), and especially ‘Organic Ranking’ is important, but are you sure of what organic SEO is and means to your own business?  This will give you the basics, and we will go into more depth in future postings… 

Contact us now or read on… 

What is Organic/Natural Listing and is it important?

Getting your website to the top of Google Search for a specific phrase is considered by many to be the Holy Grail as far as SEO goes.  An Organic (or Natural) listing is a term used to refer to the links that are “not paid” for. 

See the Google screenshot below. The ‘paid’ ads are found on the right hand side and sometimes at the very top. The main area (shown in green below) is the area you can occupy without paying for the privilege. This is the area you aim for with top organic SEO

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Search engine optimisation affects only organic search results, not paid or “sponsored” listings, such as Google AdWords

You can show at ‘the top’ of Google for your search phrases by adopting a PayPerClick (PPC) campaign using Google AdWords, or you can get there in the ‘organic’ section without paying anyone for the click to your website. In some circumstances PPC can form an entirely appropriate piece of your marketing strategy, and we manage PPC campaigns for many clients. Here however we will discuss how to get to the top ‘organically’. 

Here is a quote from Tina, who is at the heart of our business:-
PayPerClick is like building your house on stilts – it gets you up there quickly, but the stilts erode and you have to keep replacing them; as soon as you stop, your house falls down. SEO is like building sound foundations – they take a long time to establish, but once they are there, with a small amount of maintenance, you have a strong building that will last.” 

Organic SEO and Search Engine friendly websites

SEO is a series of techniques used on your website to make it search engine ‘friendly’.  A search engine ‘friendly’ website is more likely to achieve a high ranking in the ‘organic’ search, without having to pay to get there.  To increase ‘traffic’ to your website your link needs to show up in a high position on a Google search for the keywords that suit you.  These are words that your potential clients might use to search for a company that provides the service or products that you do. 

What are the best keywords for my business, and how do I use them?

Like every other marketing technique, it is down to research. You probably have a ‘pretty good idea’ what keywords your clients and prospects use to find you, but do you ‘actually know’? Also, what do your competitors use, and how many competitors are there for specific keywords? 

Doing this research correctly at the outset allows you to have the right information, without this you don’t have an informed view of the planning process. 

How long will it take search engines to index my new website?

In our experience it can take anything from 1-6 months for Google to fully index a new site. By “new” we mean a site that has not been “live” on the Internet before with more than just a holding page. However, most of our sites are indexed on the first day of the launch. 

If you have an existing site that is redesigned, then Google will be used to coming to your site and “spidering” it and the comments above do not necessarily apply. 

When should I start SEO

Right away, even if you don’t have a website yet. SEO is something that is not going away, and if you are not optimising your website well enough, your competition will get your business. And I’ll tell you something else too, there are still many opportunities to beat the ‘big boys’; the days of being complacent because of size are over. 

Google looks at your website, not the size of your business.

SPF Group, organic SEO company from Bristol, UK helps you find internet solutions to grow your business.  I hope that knowing better what organic SEO is, you’ll contact us now and I will give you analysis on your website and your SEO search engine marketing with no obligation.

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