Holiday Inn / Eclipse Hotels
Success in Google within Corporate Guidelines.
Holiday Inn Express Hotels are in a highly competitive arena. They need to beat the competition for keywords in Google as well as keep their costs way down to allow them to give their guests quality accommodation at budget prices.The main challenge was to optimise their websites for Search Engines, and at the same time stay in line with Corporate Guidelines, and keep website development and ongoing costs to a minimum. Our plan was to develop a brand new website for a new hotel near Zurich Airport and optimise it, and then move on to other locations as new imagery became available.
Holiday Inn Express Zurich Airport was full in the first week of opening, and by month 3 was receiving over 1,500 Reservation clicks through the website. This was a success story that was ready to be replicated.
