Marketing
Advertising or PR? Direct mail or seminars? Cross selling or Yellow Pages? It's never as simple as straightforward choice between two options is it? In reality you need to be doing all these things. However the right choice of "marketing mix" depends entirely on you and what you are trying to achieve. Either way, taking a strategic approach to marketing your company is crucial to the outcome.
Need promotional help
We can help with making marketing an effective function across the whole company, from your admin staff, marketing staff, directors or partners. Marketing is not a function carried out by one person! 
Online Strategy?
To maximise your Internet success, develop a clear Internet strategy as an integral part of your overall business.
Here are some questions you should consider:
- What are the goals of the web site?
- Who is the target audience?
- What is happening in the marketplace?
- What is the content and how should it be organised?
- Where is the site to be hosted?
- How is the site to be updated?
- How are you going to drive traffic to your site?
These should be combined with email newsletters, Search Engine Marketing, and offline marketing.
For a free consultation and suggestions that could work for you, email, or call us +44 (0)117 9775776.
Search Engine Marketing
Web marketing services can dramatically improve web presence and substantially increase your business status and the number of website visitors.
The objective for the majority of websites is to provide better customer service and increase sales. To achieve this, the site needs to be highly visible on search engines and online directories.
Submission alone is unlikely to achieve the desired results, as unless the business concerned has a totally unique product or service, it is important to rank high in the search engine listing for a particular search term. This can only be achieved by a site being optimised or “search engine friendly”.
We provide analysis of an existing website to examine its overall design, content, navigation and, particularly, search engine positioning. A report is produced which contains the results of the analysis and recommendations for improvement.
More on SEM…
Simply put, here’s what search engines do. They have 'robots' or 'spiders' that scour the Internet and gather up standard keywords, titles and descriptions. They analyse websites to make sure the content provided is relevant to the keywords entered by a search engine visitor. This knowledge is a powerful tool for webmasters, giving them some control over how their pages are ranked, which in turn determines how they appear in the search results.
The single most important aspect of your website is how and where you've placed keywords and phrases. Think about what your prospects would type into a search engine to find you. Those should be your keywords. We will test these keywords and suggest others to determine precisely what your target audience ‘actually’ type into Search Engines, how many searches there are for the keywords, and what competition there is for these keywords, then we recommend which keywords to focus on to get the best results for you.
We will help your site attract more visitors by prescribing and delivering highly effective treatments that will make your site more visible on the major search engines and directories.
